Virtual advertising placements
Create new visibility opportunities at the heart of the action
Virtual advertising makes it possible to add advertising placements directly into the live broadcast, even where no physical advertising exists at the venue. These placements can be integrated onto the field of play, around the competition area or anywhere visible to the cameras.
Virtual carpets, banners, arches, screens and ground markings can all be designed to suit the sport, the broadcast setup and the sponsors' objectives. Content can be static or animated and displayed on one or multiple camera angles.
This solution makes it possible to:
- Monetise previously unused or underutilised areas.
- Create new advertising inventory without additional physical installations.
- Adapt advertising formats to the visual identity of sponsors and the event.
- Integrate campaigns naturally into the live broadcast.
You must accept functional cookies to play this video. Change settings
Formats tailored to every sport
-
Ground graphics and virtual carpets
Integrate logos, messages or advertising surfaces directly onto the field, track or competition area while preserving the correct camera perspective.
-
Virtual banners and billboards
Add new advertising assets around the field of play or throughout the event environment without installing physical structures on site.
-
Virtual arches and 3D structures
Create virtual start and finish arches, gantries and other 3D structures to strengthen sponsor visibility during key moments of the event.
-
Virtual screens and animated content
Display static or animated campaigns on virtual screens and billboards integrated into the live broadcast and adapted to different camera angles.
gallery
New advertising inventory for your partners
Each new virtual placement can become a commercial asset integrated into the live broadcast. Federations, clubs and event organisers can expand their sponsorship offering by providing different levels of visibility depending on the format, camera angles and key moments of the event.
Dreamwall works alongside rights holders and production teams to identify suitable opportunities, design the formats and ensure seamless integration into the broadcast signal. The objective is to create new commercial opportunities while preserving the viewing experience and broadcast quality.
From concept to live integration
-
Placement identification
Dreamwall analyses the venue, camera angles and broadcast setup to identify the areas where virtual advertising can be integrated.
-
Format design
The dimensions, perspective, animations and graphic constraints are defined according to the venue and the partner's objectives.
-
Technical preparation
The cameras and tracking elements are configured and tested to ensure stable integration across all camera angles.
-
Live integration and monitoring
The content is integrated into the broadcast signal in real time and monitored by Dreamwall throughout the entire event.
Create new sponsorship opportunities
Looking to develop new sponsorship formats for your sports broadcasts?
Dreamwall can analyse your event, broadcast setup and the areas visible on camera to identify the most relevant virtual advertising opportunities.
Tell us about your project, and we'll help you assess the technical, creative and commercial possibilities for your event.
Formulaire sport
Dreamwall collects your data in order to process your request. In accordance with the law, you have the right to access, rectify, object to, and delete your data. You alone can exercise your rights over your own data by sending your request by email to rgpd@dreamwall.be. For more information, please visit our privacy policy.