Creative department

Historically forged in the television sector, the studio's expertise is based on a complete mastery of animated creation. The success of a visual project is not limited to its aesthetic quality; it relies first and foremost on a precise understanding of the communication stakes.

This is why each collaboration begins with a phase of listening and analysis, allowing us to define an accurate art direction aligned with the initial objectives. This rigorous methodology is deployed today through two distinct yet complementary disciplines: motion design and broadcast graphics.

MOTION DESIGN for the creation of educational content

Motion design's primary purpose is storytelling and education. Production management is comprehensive: scriptwriting, animation, integration of live-action footage, voice-over casting, and sound design, or even the development of a complete animated identity from a logo.

The goal is to translate a theoretical message into a clear and accessible visual narrative. This approach applies both to the popularization of complex scientific concepts for television programs (such as the animated sequences of Quel temps pour la planète ? on RTBF) and to the development of explanatory videos for institutional and corporate clients (FEDNOT, Partenamut, Inasti).

BROADCAST GRAPHICS and dynamic data integration

Conversely, broadcast graphics respond to the logic of visual identity and real-time information structuring. It involves designing the visual packaging of a program or event, respecting strict graphic guidelines and precise broadcasting standards (safe zones, colorimetry).

Classic television graphics: Design of opening sequences, subtitle banners, split screens, and results panels, as evidenced by the redesigns carried out for Euromillions Draw (RTBF) or the virtual environments of L'Europe des Onze (Be tv), where 2D graphics integrate seamlessly with augmented reality.

Event and hybrid graphics: Our expertise extends to the management of dynamic data broadcasted with zero latency. The Marble Race project for Ladbrokes illustrates this technical capability: the graphics ensure the fusion between a physical race and a digital universe, displaying real-time odds, rankings, and interactive animations adapting instantly to race events.

In both cases, narrative and technical rigor forms the fundamental core of all the department's creations, ensuring a professional and consistent output across all broadcasting platforms.

What makes a relevant digital scenography?

Digital scenography pushes the boundaries of traditional broadcasting. It is no longer just about generating a beautiful image, but about taking over a three-dimensional space and understanding its physical constraints. Our teams analyze your environment to integrate cohesive visual concepts.

The audience is no longer just a passing spectator; they evolve within a custom-designed atmosphere. This mastery encompasses a wide variety of formats, from monumental projection mapping to optical illusions on unconventional display mediums.

How to create a dialogue between light and matter?

Monumental projection is a technical discipline that requires a meticulous analysis of physical surfaces. At Dreamwall, we design visual scenarios that conform to a building's architecture, relying precisely on every volume, arch, and texture. The intention is to redraw the edifice with light without ever masking its heritage.

Whether revealing the classic elegance of the main courtyard of Les Invalides in Paris, or playing with the irregular bricks of the Castillet in Perpignan, we adjust the visual creation to the rough textures of the stone. The monument becomes the central actor in the narrative. We apply this same geometric rigor to live performance sets, such as the monumental animations designed for La Dame de Pierre, offering the audience a unique reading of history.

How to play with visual perception?

When a screen adopts a specific shape or integrates into a complex architecture, it ceases to be a simple broadcasting rectangle. Its geometry becomes an integral component of the creation. Our studio puts its 3D modeling expertise at the service of LED displays to design visual experiences that deceive human perception.

Our visual creations for LED screens leverage hardware characteristics to offer immersive, deep experiences. Through techniques such as anamorphosis, parallax, or custom adaptation to unconventional mediums, we push the boundaries of the physical frame to give a true spatial dimension to your content.

What if the audience took control of the space?

Audience engagement is multiplied by their ability to interact with their environment. To achieve this, we develop interactive installations where digital content adapts in real time to physical actions. By integrating systems that combine artificial intelligence and camera networks, our setups analyze the position and movements of visitors.

The Nemo project, inaugurated at Pairi Daiza, illustrates this approach: the virtual aquarium designed by our teams detects the presence of the public and triggers aquatic behaviors in response to their movements. At the Oceanographic Museum of Monaco, entire ecosystems evolve and enrich themselves when the visitor interacts positively with the installation. Technology becomes a lever for learning and awareness.

With courtesy : ©Institut Oceanographique Monaco | Frederic Pacorel

From television to physical spaces: a proven production method

Creating immersive content is not just about graphic animation. It requires understanding the exhibition space, anticipating viewing angles, and mastering the constraints of real-time broadcasting. This convergence of design, storytelling, and technology has been the foundation of our work in the broadcast and virtual studio universe for many years.

Today, Dreamwall applies this television-level rigor to the overall management of your physical projects. We oversee the entire process: art direction, motion design, technical calibration, and sound design. On-site supervision by our teams guarantees perfect alignment between the initial intention and the final rendering, ensuring reliable long-term operation.