Broadcast Enhancement
Make your broadcast clearer, richer and more engaging
Augmented reality makes it possible to integrate information and graphical elements directly into a live sports broadcast. Statistics, standings, performance data, distances, trajectories, participant information and animations appear within the filmed environment while following the camera movements.
These elements are designed according to the sport, the event scenario and the available data. They can be displayed at key moments or accompany specific phases of the broadcast.
This solution can help you:
- make sports data easier to understand;
- enrich the story told by commentators and directors;
- highlight athletes, performances and key moments;
- create new visibility opportunities for partners;
- deliver a more immersive viewing experience.
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Content tailored to the story of the event
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Live statistics and performance data
Display the information that best supports the audience's understanding of the action in real time: speed, distance, time, power, possession, accuracy or any other data available for the sport.
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Standings and contextual information
Display rankings, gaps, intermediate results, athlete profiles or editorial information exactly when they are most relevant.
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Trajectories, distances and visual references
Overlay trajectories, zones, distances or reference points directly within the filmed environment to make the action easier to understand.
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3D elements and animations
Integrate 3D objects, animations or visualisations to illustrate a key moment, explain a performance or enhance the storytelling of the event.
Augmented reality for a wide range of sports
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Designed together with the production team
Augmented reality content should provide useful information without distracting viewers from the competition. Dreamwall works with editorial and technical teams to determine which information should be displayed, when it should appear and how it should integrate into the broadcast.
Graphical elements are designed to match the event's visual identity and adapted to the camera angles used during the production. Their size, position, display duration and animations are carefully prepared to remain readable without obstructing the action.
Depending on the project, this content can also incorporate a partner's branding and create new sponsorship opportunities while maintaining a clear editorial purpose for viewers.
From data to live graphics
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Editorial planning
Dreamwall works with the production teams to identify the information to display, the relevant sequences and the editorial objectives for each type of content.
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Data integration
Available data sources are analysed and connected to the graphics system to enable live display and real-time updates.
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Content design and preparation
Graphics, animations and 3D elements are created according to the project's visual identity, then tested across the different camera angles and broadcast conditions.
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Live integration and operation
The content is integrated into the live signal at the planned moment. Dreamwall supervises its display throughout the broadcast and adapts it to the live progression of the event.
Enhance your next sports broadcast
Would you like to integrate statistics, information or augmented reality animations into your sports broadcast? Dreamwall can analyse your event, the available data and your production setup to identify the most relevant content for your broadcast.
Tell us about your project to explore the editorial, graphical and technical possibilities best suited to your competition.
Formulaire sport
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