Fan Engagement

Fan engagement in a stadium

Make supporters part of the show

Supporters no longer simply watch the event: they can also take part in it. Dreamwall designs interactive solutions that integrate their reactions, messages and content into the experience delivered on site or through the broadcast.

Fan walls, social media posts, personalised messages, virtual celebrations and 3D animations create a more direct connection between the event and its audience, including when supporters are following the competition remotely.

These solutions can:

  • give supporters a visible role during the event;
  • bring the on-site audience and remote viewers closer together;
  • create memorable sequences around key moments;
  • offer new activation opportunities to partners and sponsors;
  • extend engagement before, during and after the competition.

Fan engagement in a stadium

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Several ways to involve supporters

  1. Fan walls and remote participation

    Bring together live video feeds of supporters following the event remotely and display them in the stadium, on screens or within the broadcast.

  2. Supporter messages and content

    Integrate messages, photos or videos submitted by the audience to give supporters a visible role during the event.

  3. Social media content

    Select and display social media posts to share audience reactions and extend the conversation around the competition.

  4. Virtual celebrations and animations

    Create augmented reality or 3D animations to accompany a goal, a victory, the teams’ entrance or any other key moment.

An experience designed for every community

Every event has its own audience, identity and key moments. Dreamwall therefore designs its engagement solutions according to the sport, supporter profile, available platforms and the way the event is broadcast.

Working with the organising, editorial and technical teams, we define the content to be integrated, its sources, when it should appear and where it should be displayed in the stadium or broadcast. The graphics are tailored to the competition’s visual identity to ensure a consistent experience.

These activations can also be developed with a partner or sponsor. The brand then becomes part of a useful and entertaining experience designed to create genuine interaction with the audience.

From idea to activation

  1. Defining the experience

    We identify the target audience, the activation objectives, the expected content and the most relevant moments for involving supporters.

  2. Designing the solution

    We determine how supporters will participate and where their content will appear: in the broadcast, on stadium screens, on a fan wall or across other event platforms.

  3. Creating the visual identity

    Interfaces, animations and graphic elements are designed to match the event’s visual identity and, where applicable, that of the associated partner.

  4. Integration during the event

    Dreamwall prepares, tests and supervises the solution to ensure that the selected content is integrated at the right time and under the right conditions.

Let’s create an experience that brings your supporters together

Would you like to involve your audience more, create a fan wall or integrate supporter content into your event? Dreamwall can analyse your objectives, distribution platforms, broadcast channels and technical possibilities to design the right activation.

Tell us about your project and let’s create an experience that brings supporters closer to the event, both on site and remotely.

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