Sports & Live Events

Virtual Advertising

Comparison between the Belgian broadcast feed and the LED boards visible in the stadium
Virtual advertising at the Spa-Francorchamps circuit
Virtual advertising during a badminton match

Create new sponsorship opportunities at the heart of your sports broadcasts.
Dreamwall supports federations, clubs and event organisers in the design, integration and live delivery of virtual advertising tailored to each event.

Virtual advertising in sport showreel

You must accept functional cookies to play this video. Change settings

Our solutions

Virtual LED board replacement in a stadium

Replace the content displayed on physical LED boards within the broadcast feed with advertising tailored to each market. Multiple feeds can be produced to display different sponsors depending on the country or broadcaster, while spectators in the stadium continue to see the original content.

Discover our solution

Virtual advertising placements during a cycling race

Create new advertising spaces on pitches, in stadiums, on circuits or along courses: virtual carpets, banners, ground markings, virtual surface graphics, billboards, arches, screens and other formats integrated into the broadcast. Content can be static or animated and deployed across multiple cameras.

Discover our solution

Augmented reality sports data

Integrate statistics, rankings, editorial information, animations and graphic elements directly into the broadcast. This augmented reality content helps viewers understand the action and creates new visibility opportunities for partners.

Discover our solution

Fan engagement in a stadium

Engage supporters during the event through fan walls, messages, social media content, virtual celebrations and 3D animations. These experiences enhance the audience experience both in the venue and remotely.

Discover our solution

Live technical operations at Dreamwall

Dreamwall manages the entire technical workflow: event analysis, feasibility assessment, camera tracking, signal integration, real-time rendering, testing and live supervision. The setup is adapted to the production workflow and specific constraints of each event.

Learn more about our technical support

Some of our projects

Our related Projects