Projects

Marble Race – A Custom-Made Spectacle for Ladbrokes

Solution
Media & Digital Broadcast
Production Year
Estimated Reading Time
1 min 
Marble race
  • Production sur mesure

Marble Race for Ladbrokes

Every 3 minutes, a new Marble Race launches online—designed by Dreamwall for Ladbrokes. Combining a real physical track, actual marbles, and a virtual set, the experience is entirely automated. It delivers real-time visuals, rankings, and race narratives ideal for e-sports, events, and brand activations.

Dreamwall built a tailored version for Ladbrokes, integrating its branding and detailed performance tracking. This innovative solution showcases Dreamwall’s ability to bring gamified, engaging content to life across industries.

Marble race circuit

An idea conceived by Ladbrokes, Dreamwall made it. A circuit, Marble Race, a virtual setting and system automation so that a race can start every 3 minutes online.

Thanks to fully automated technology, each race is generated in real time on a real marble track, with a dynamic virtual backdrop, up-to-date leaderboards and a captivating narrative. For Ladbrokes, we designed a bespoke version, integrating the brand's visual identity and precise marble performance tracking, making each race unique.

This collaboration illustrates our ability to adapt to the needs of companies looking to gamify their offering and bring an innovative experience to their audience.

Marble race

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General Info

Distribution date
Everyday, online
Type of project / Format
Made-to-measure decor and design
Producer / Director / Distributor
Dreamwall, Ladbrokes
Credits

@Ladbrokes

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