How We Helped KBC Transform Its Internal Communication Through Virtual Production

At Dreamwall, we have spent several years collaborating with broadcasters, event organizers, and brands looking to deliver more immersive content. A defining characteristic of the industry's current evolution is the transfer of these technologies, originally developed for the broadcast world, into the corporate sector. Businesses are now adopting these tools to meet specific operational requirements.

The project developed for the KBC Group provides a concrete illustration of this technological transition.

Internal communication within major corporate groups requires constant reactivity and a high volume of content production. Each year, KBC produces several hundred video projects aimed at its employees. These include strategic messages from executive management, CEO presentations, quarterly financial results, and human resources initiatives.

Faced with this substantial volume, traditional filming methods—relying on physical sets or classic green screen chroma key setups combined with extensive post-production—reveal clear limitations in terms of turnaround times and flexibility. For KBC, the objective was not to adopt a virtual studio purely for aesthetic reasons. Instead, the goal was to implement a robust production tool capable of generating more engaging content with consistent, professional quality, while drastically reducing delivery deadlines.

Deploying a virtual production infrastructure within a corporate environment requires the convergence of several specialized technical disciplines. To structure KBC's new operational workflow, three distinct entities coordinated their expertise:

• Zero Density: Provider of the Reality virtual production platform, highly recognized in the industry for the precision of its real-time compositing pipeline.
• DigiNet: Responsible for the technical systems integration, broadcast hardware selection, and the deployment of the global system architecture.
• Dreamwall: Tasked with the 3D environment design, real-time integration, and the definition of a production workflow tailored to the everyday needs of KBC’s teams.

This close collaboration delivered a turnkey solution that was immediately operational within the company's headquarters.

On the operational front, our intervention began with the creation of the virtual sets. We designed and developed the entire suite of 3D environments within the Unreal Engine real-time rendering platform. Beyond the visual aesthetics, particular attention was paid to spatial ergonomics for the presenters, ensuring they could move naturally within the available studio space.

The work of our studio extended far beyond simply delivering graphic assets. Our primary mission was to assemble these diverse technologies into a fluid, industrialized internal communication tool.

Our scope of work encompassed the following stages:

• The 3D environment design and user experience (UX) optimization tailored for corporate applications;
• Scene development and optimization within Unreal Engine to guarantee smooth real-time performance;
• Real-time integration of broadcast graphics and visual overlays;
• Precise calibration of the camera tracking system;
• Global optimization of hardware and software performance;
• Complete configuration of the end-to-end video production workflow;
• Technical deployment directly on-site at KBC premises;
• Technical training of KBC’s internal teams to ensure complete operational autonomy.

The ultimate objective was to enable the internal communication teams to generate broadcast-grade videos without needing a heavy logistics chain or external service providers for every shoot.

The technical operation of the studio relies on real-time synergy between physical camera movement and digital rendering. The setup utilizes a camera mounted on a jib, where all movements (pan, tilt, zoom, and spatial displacement) are tracked by specialized sensors.

This positioning data is instantly transmitted to Zero Density's Reality platform, which dynamically updates the viewport of the 3D environment generated in Unreal Engine. Thanks to this seamless synchronization, the virtual background reacts with zero latency to the camera's movements. This creates a natural parallax effect and a perception of depth identical to that of a physical studio set.

The final compositing—which blends the presenter, foreground graphics, background elements, and real-time chroma keying—is processed live by the system.

This project demonstrates that real-time virtual production is no longer exclusively reserved for cinema or major television networks. For an enterprise like KBC, the benefits are measurable across several operational metrics:

• Time Savings: The video feed exiting the studio switcher is virtually finalized. Post-production phases, which are traditionally time-consuming and costly (editing, delayed keying, color grading), are reduced to an absolute minimum.
• Editorial Flexibility: Changing a set or adapting the visual identity of an internal broadcast requires only a few clicks, eliminating physical labor and furniture storage needs.
• Higher Throughput: Internal teams can shoot multiple different formats sequentially within the same day, significantly increasing the return on investment (ROI) of the infrastructure.

By internalizing this technology, brands secure complete autonomy over their content strategy. The KBC case confirms that the rigorous integration of a real-time workflow bridges the high-volume demands of corporate communication with the strict quality standards of professional broadcast.

Why choose virtual production for corporate communication?

Virtual production allows companies to generate video content faster, with broadcast-grade quality and superior flexibility. Sets, graphics, and visual layouts are rendered in real time, drastically reducing post-production turnaround times.

What types of content can be produced in a virtual studio?

Executive messages, internal town halls, webinars, corporate broadcasts, financial presentations, training modules, or hybrid events: a single virtual studio can adapt seamlessly to numerous formats.

Why use Unreal Engine in a virtual studio environment?

Unreal Engine enables the creation of photorealistic, interactive 3D sets that react instantly to camera movements. This technology delivers an immersive render directly during the live shoot.

Can a virtual studio be upgraded after installation?

Yes. Environments, graphics, and technical functionalities can be expanded or updated over time to meet evolving corporate needs, without requiring changes to the core studio infrastructure.

What sets Dreamwall apart in a virtual production project?

Our value proposition lies in our ability to bridge creative design, advanced technology, and practical corporate use cases. We engineer solutions built for daily operational use, maintaining the rigorous standards inherited from high-end broadcast productions.