Augmented Reality for the Superbiker Track
- Solution
- Sports & Live Events
- Production Year
- Estimated Reading Time
- < 1 min
- Sport
- Réalité augmentée live
Augmented Reality for the Superbiker Track
For the 36th Superbiker at the Jules Tacheny circuit in Mettet (Belgium), Dreamwall brought its AR expertise to elevate both spectator and broadcast experiences. Key innovations included:
Virtual advertising: Dynamic sponsor and brand displays on and around the track
Virtual fan wall: A wall of digital LED screens featuring fans supporting riders
Venue enhancement: Giant virtual screens, animated drones, and a dirigible balloon
Content enrichment: Real-time driver info (name, age, stats) for better viewer tracking
Dynamic branding: Seamless integration of major sponsor visuals, such as Red Bull and Superbiker
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General Info
- Distribution date
- 2023
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- Production Year
- Estimated Reading Time
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- Solution
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- Production Year
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