• Réalité augmentée live
  • Sport

Virtual advertising at the Spa-Francorchamps Circuit

The legendary Spa-Francorchamps circuit reinforces its pioneering spirit by adopting DreamSports AR Track, an augmented reality technology developed by Dreamwall. Debuted during the CrowdStrike 24 Hours of Spa in front of 99,500 fans and millions of TV viewers, this breakthrough transforms the motor racing experience. Augmented reality elements enhance immersive branding, ensure optimal visibility in all conditions (night, fog), and drive social media engagement with features like virtual Fan Walls.

Virtual davertising spa

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General Info

Distribution date
2024
Type of project / Format
Virtual advertising

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