Virtual advertising at the Spa-Francorchamps Circuit
- Solution
- Sports & Live Events
- Production Year
- Estimated Reading Time
- < 1 min
- Réalité augmentée live
- Sport
Virtual advertising at the Spa-Francorchamps Circuit
The legendary Spa-Francorchamps circuit reinforces its pioneering spirit by adopting DreamSports AR Track, an augmented reality technology developed by Dreamwall. Debuted during the CrowdStrike 24 Hours of Spa in front of 99,500 fans and millions of TV viewers, this breakthrough transforms the motor racing experience. Augmented reality elements enhance immersive branding, ensure optimal visibility in all conditions (night, fog), and drive social media engagement with features like virtual Fan Walls.
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General Info
- Distribution date
- 2024
- Type of project / Format
- Virtual advertising
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